A quick brand exercise created for online publication Curator in collaboration with the High School of Art and Design that never wound up going anywhere.

As Curator is a publication about other creatives; the brand should be quite minimal as to not draw too much attention away from the art being highlighted. The box motif accomplishes this while remaining strong; while the center stays the same, the rest of the logo can be remixed, adapted, and built upon based on what artist Curator wants to amplify moment-to-moment.